Position
Chief Brand Officer
Company
Crumbl
BostonFood and BeverageHospitalityDescription
Crumbl Cookies founders Jason McGowan and Sawyer Hemsley are stepping back from their day-to-day roles as they search for a new executive team. McGowan will resign as CEO, while Hemsley will step down as Chief Brand Officer, as the company aims to find replacements through an open hiring process.
Quick answer
Crumbl Cookies Seeks New CEO and Chief Brand Officer (May 12, 2026). Crumbl is based in Boston, Massachusetts, United States.
- What did Crumbl announce on May 12, 2026?
- Crumbl Cookies founders Jason McGowan and Sawyer Hemsley are stepping back from their day-to-day roles as they search for a new executive team. McGowan will resign as CEO, while Hemsley will step down as Chief Brand Officer, as the company aims to find replacements through an open hiring process.
- What does Crumbl do?
- Crumbl is the nation’s fastest-growing dessert company.
- Where is Crumbl based?
- Crumbl is based in Boston, Massachusetts, United States.
- Which similar companies made leadership changes around the same time?
- Caribou Coffee (May 14, 2026), CEC ENTERTAINMENT (May 14, 2026), McDonald's (May 15, 2026) and Whataburger (May 16, 2026) also announced leadership changes within 45 days of Crumbl.
Source: Fundz verified event record.
Other recent leadership changes in Food and Beverage and Hospitality
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- Caribou Coffee Hires Former Starbucks Executives for Leadership Roles (May 14, 2026)
- CEC Entertainment Appoints Chris Monroe as EVP and Chief Financial Officer (May 14, 2026)
- McDonald's Appoints Mustafa Husain as Chief Information Officer (May 15, 2026)
- Whataburger Appoints Debbie Stroud as Chief Executive Officer (May 16, 2026)
- CEC Entertainment Appoints Chris Monroe as Chief Financial Officer (May 7, 2026)
- Devyani International Appoints Sandeep Anand as Chief Marketing Officer (May 19, 2026)
Who to call at Crumbl, and when
A new leader at Crumbl brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Crumbl raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Crumbl, from your own LinkedIn network
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Fundz sees it the moment Crumbl changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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Crumbl changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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