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Crooked Pop Appoints Lee Schill as Chief Commercial Officer

PRIVATEAug 31, 2026

Position

Chief Commercial Officer

Company

Crooked Pop

Lee Schill
TrentonFood and BeverageHospitalityFood Processing

Description

Crooked Pop has announced the appointment of Lee Schill as Chief Commercial Officer to enhance its national growth strategy. With his extensive background in beverage distribution, Schill will lead sales and channel strategy as the company expands its hard soda business.

Quick answer

Crooked Pop Appoints Lee Schill as Chief Commercial Officer (August 31, 2026). Crooked Pop is based in Trenton, New Jersey, United States.

Who is the new Chief Commercial Officer at Crooked Pop?
Crooked Pop named Lee Schill Chief Commercial Officer, announced August 31, 2026.
What did Crooked Pop announce on August 31, 2026?
Crooked Pop has announced the appointment of Lee Schill as Chief Commercial Officer to enhance its national growth strategy. With his extensive background in beverage distribution, Schill will lead sales and channel strategy as the company expands its hard soda business.
What does Crooked Pop do?
Crooked Pop™ is the world's first USDA-certified organic, zero-sugar, gluten-free hard soda.
Where is Crooked Pop based?
Crooked Pop is based in Trenton, New Jersey, United States.
Which similar companies made leadership changes around the same time?
Barfresh (September 1, 2026), Bahrain Food Holding Company (Ghitha) (August 29, 2026), Nestle (September 4, 2026) and Kettle Cuisine (August 26, 2026) also announced leadership changes within 45 days of Crooked Pop.

Source: Fundz verified event record.

Other recent leadership changes in Food and Beverage and Hospitality

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Crooked Pop, and when

A new leader at Crooked Pop brings new priorities and often new vendors. The first weeks are when they listen.

  • An alert the day Crooked Pop raises, hires an executive or expands, scored against what you sell
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Company Information

Company

Crooked Pop

Location

Trenton, New Jersey, United States

About

Crooked Pop™ is the world's first USDA-certified organic, zero-sugar, gluten-free hard soda. Founded by Ben Weiss, known for creating Bai™, Crooked focuses on taste and transparency in the alcohol category. The company aims to disrupt the market with innovative beverage solutions. Crooked Pop is expanding nationally to strengthen its presence in the beverage industry.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.