Position
Chief Product Officer
Company
Craft.co
Description
Craft.co announced the appointment of Austin Chang as chief product officer. In this role, Chang will lead the development and execution of Craft’s global product strategy, oversee product teams and serve as a member of the executive team.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months