logo
logo

Continuum Media Appoints Becky Lofstrom As Head of Managed Service Platform

Apr 17, 2024over 1 year ago

Position

Head Of Managed Service Platform

Company

Continuum Media

Becky Lofstrom
LittletonMarketingAdvertising

Description

Becky Lofstrom has been appointed as the Head of Continuum Media's new Managed Service Platform (MSP), marking the company's commitment to empowering small, medium, and in-house agencies with the tools and expertise needed to scale their TV buying capabilities effectively.

Company Information

Company

Continuum Media

Location

Littleton, Colorado, United States

About

Continuum Media is a leader in media and advertising solutions, providing a wide range of services designed to help agencies and advertisers access premium TV inventory with efficient and transparent delivery. With a focus on innovation, technology, and customer service, Continuum drives success for clients across various industries.

Related People

Sign in to view contact details

Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months