Continuum Media Appoints Becky Lofstrom As Head of Managed Service Platform
Apr 17, 2024•over 1 year ago
Position
Head Of Managed Service Platform
Company
Continuum Media
Description
Becky Lofstrom has been appointed as the Head of Continuum Media's new Managed Service Platform (MSP), marking the company's commitment to empowering small, medium, and in-house agencies with the tools and expertise needed to scale their TV buying capabilities effectively.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months