Columbia Sportswear Company has announced that Joe Vernachio will serve as the next President of SOREL, effective June 22, 2026. Vernachio brings significant leadership experience from his previous roles, including COO and CEO at Allbirds.
Company Information
Company
Columbia Sportswear
Location
Portland, Oregon, United States
About
Columbia Sportswear Company has assembled a portfolio of brands for active lives, making it a leader in the global active outdoor lifestyle apparel, footwear, accessories, and equipment industry. Founded in 1938 in Portland, Oregon, the Company's brands are today sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL® and prAna® brands.
Fundz sees it the moment Columbia Sportswear changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
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