Position
Chief Marketing Officer
Company
Citi
Description
Citi has appointed Alex Craddock to the newly created role of chief marketing and content officer. The appointment is part of the firm's enhanced focus on clients and aims to accelerate revenue growth through greater impact with clients.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months