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Citi Names Alex Craddock As Chief Marketing and Content Officer

Apr 09, 2024over 1 year ago

Position

Chief Marketing Officer

Company

Citi

Alex Craddock
New YorkFinanceFinancial Services

Description

Citi has appointed Alex Craddock to the newly created role of chief marketing and content officer. The appointment is part of the firm's enhanced focus on clients and aims to accelerate revenue growth through greater impact with clients.

Company Information

Company

Citi

Location

New York, New York, United States

About

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
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Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
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