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Cartridge World Names Seasoned Marketing Executive Grant Gooley As Chief Marketing Officer

Dec 12, 2023•about 2 years ago

Position

Chief Marketing Officer

Company

Cartridge World

Grant Gooley
StockholmRetailFashion

Description

Cartridge World America, the leading essential service provider for printing supplies, services, and solutions, is beginning the new year with a brand-new marketing strategy, starting with the recent hiring of an executive leader to oversee its implementation. The company has named Grant Gooley, a seasoned marketer, entrepreneur, and innovator, into the role of Chief Marketing Officer with a vision to revolutionize the brand's approach to business and consumer engagement.

Company Information

Company

Cartridge World

Location

Stockholm, New York, United States

About

Cartridge World is a global franchise and for over 20 years, has been one of the world's largest specialty retailers of ink and toner printer cartridges and custom B2B solutions and services. Cartridge World offers home and office customers a tremendous cost-saving alternative to printing through its No Cost Printer Program, providing customers with a printer and all services – including installation, maintenance, and repair – at no cost with the agreement to purchase toner cartridges through Cartridge World.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months