Company
Brands2Life
Description
Brands2Life has strengthened its leadership team with the appointment of Graham Cox in the newly-created role of chief growth officer, with a remit to expand the agency's UK and US client bases.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months