Brand Metrics announces the appointment of Robby Kraai as head of CTV, responsible for leading the company’s expansion into the channel, evolving the product, and working with CTV broadcasters to identify their needs, while providing granular analysis of campaign performance.
Other recent leadership changes in Advertising and Publishing
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
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Company Information
Company
Brand Metrics
Location
Gothenburg, Västra Götaland County, Sweden
About
Brand Metrics offers the only cookieless software solution designed for the continuous measurement of brand lift. It captures the campaign effects on brand awareness, brand consideration, preference and purchase intent – of any kind of advertising on any device. The platform is GDPR compliant, highly secure and built on a unique scientific algorithm that is more robust and valid over time than older methods. Our +25,000 brand lift measurements for publishers in 19 countries offers a solid benchmark database.
AI made execution free. Knowing first is the whole game now.
Fundz sees it the moment Brand Metrics changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
GothenburgAdvertisingPublishing