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Brand Metrics Appoints Robby Kraai As Head of CTV
PRIVATEApr 09, 2024•about 2 years ago
Position
Head Of Ctv
Company
Brand Metrics
Robby Kraai
GothenburgAdvertisingPublishing
Description
Brand Metrics announces the appointment of Robby Kraai as head of CTV, responsible for leading the company’s expansion into the channel, evolving the product, and working with CTV broadcasters to identify their needs, while providing granular analysis of campaign performance.
Company Information
Company
Brand Metrics
Location
Gothenburg, Västra Götaland County, Sweden
About
Brand Metrics offers the only cookieless software solution designed for the continuous measurement of brand lift. It captures the campaign effects on brand awareness, brand consideration, preference and purchase intent – of any kind of advertising on any device. The platform is GDPR compliant, highly secure and built on a unique scientific algorithm that is more robust and valid over time than older methods. Our +25,000 brand lift measurements for publishers in 19 countries offers a solid benchmark database.
GothenburgAdvertisingPublishing