Position
Chief Marketing Officer
Company
BlackBerry
WashingtonCyber SecuritySecurityArtificial IntelligenceInformation TechnologySoftwareDescription
BlackBerry Limited has announced the appointment of Neelam Sandhu as its new Chief Marketing Officer . In her new role, Sandhu will be tasked with spearheading BlackBerry's marketing endeavours, encompassing public relations, social media, editorial content, branding, advertising, web, and corporate events.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months