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Azzar Group Appoints Brigitte Boehm as General Manager for Anekke

PRIVATEJul 24, 2026

Position

Manager

Company

Azzar Group

Brigitte Boehm
AlicanteManufacturingFashion

Description

Azzar Group has appointed Brigitte Boehm as the new general manager of its main brand Anekke, setting the stage for a new phase of growth and internationalisation. Boehm brings extensive experience from her previous roles at UNOde50 and The Estée Lauder Companies.

Quick answer

Azzar Group Appoints Brigitte Boehm as General Manager for Anekke (July 24, 2026). Azzar Group is based in Alicante, Valencian Community, Spain.

Who is the new Manager at Azzar Group?
Azzar Group named Brigitte Boehm Manager, announced July 24, 2026.
What did Azzar Group announce on July 24, 2026?
Azzar Group has appointed Brigitte Boehm as the new general manager of its main brand Anekke, setting the stage for a new phase of growth and internationalisation. Boehm brings extensive experience from her previous roles at UNOde50 and The Estée Lauder Companies.
What does Azzar Group do?
Azzar Group, based in Alicante, specializes in the design, manufacture, and sale of handbags and fashion garments.
Where is Azzar Group based?
Azzar Group is based in Alicante, Valencian Community, Spain.
Which similar companies made leadership changes around the same time?
John Smedley (July 27, 2026), Moore & Giles (July 27, 2026), Automobili Lamborghini (July 27, 2026) and Inspecs Group plc (July 28, 2026) also announced leadership changes within 45 days of Azzar Group.

Source: Fundz verified event record.

Other recent leadership changes in Fashion and Manufacturing

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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Company Information

Company

Azzar Group

Location

Alicante, Valencian Community, Spain

About

Azzar Group, based in Alicante, specializes in the design, manufacture, and sale of handbags and fashion garments. Founded in 1996, it has grown to become a multinational company present in over 60 countries. The company is known for its main brand Anekke and various collaborations with other popular brands.

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