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Authority Brands Appoints Elicia Azali as Chief Customer and Marketing Officer and Whitney Woodward as Chief People Officer

Nov 09, 2026

Position

Chief People Officer

Company

Authority Brands

Whitney Woodward
ColumbiaProfessional Services

Description

Authority Brands has announced the appointment of Elicia Azali as the Chief Customer and Marketing Officer and Whitney Woodward as the Chief People Officer. Both executives will focus on driving growth and enhancing support for franchise owners.

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Company Information

Company

Authority Brands

Location

Columbia, Maryland, United States

About

Authority Brands is a home services franchising platform headquartered in Columbia, Maryland, representing a portfolio of leading franchise brands including America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, DoodyCalls, DRYmedic Restoration Services, Homewatch CareGivers, The Junkluggers, Lawn Squad, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air Conditioning, Screenmobile, and Woofie's. With more than 2,000 territories operated by over 1,000 franchise owners, Authority Brands is committed to empowering its franchisees through robust marketing, technology, and operational support to drive growth and success.

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