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Authentic Brands Group Appoints Daniel Schachne as Senior Vice President of Reebok

PRIVATENov 06, 2025

Position

Chief Executive Officer

Company

Authentic Brands Group

Marc Le Roux
New YorkE CommerceFashionRetailapparel & fashion

Description

Authentic Brands Group has appointed Daniel Schachne as the new senior vice president of Reebok. He will lead the global growth strategy for Reebok, collaborating with various partners to enhance the brand's focus on sport and culture.

Quick answer

Authentic Brands Group Appoints Daniel Schachne as Senior Vice President of Reebok (November 6, 2025). Authentic Brands Group is based in New York, New York, United States.

What did Authentic Brands Group announce on November 6, 2025?
Authentic Brands Group has appointed Daniel Schachne as the new senior vice president of Reebok. He will lead the global growth strategy for Reebok, collaborating with various partners to enhance the brand's focus on sport and culture.
What does Authentic Brands Group do?
Authentic Brands Group (ABG) is a prominent global brand development, management, and licensing company based in New York City.
Where is Authentic Brands Group based?
Authentic Brands Group is based in New York, New York, United States.
Which similar companies made leadership changes around the same time?
Arvind Ltd (November 4, 2025), Fruit of the Loom (October 21, 2025), Toms (October 10, 2025) and AllSaints (September 23, 2025) also announced leadership changes within 45 days of Authentic Brands Group.

Source: Fundz verified event record.

Other recent leadership changes in E Commerce and Fashion

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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Company Information

Company

Authentic Brands Group

Location

1411 Broadway

New York, New York, United States

About

Authentic Brands Group (ABG) is a prominent global brand development, management, and licensing company based in New York City. Founded in 2010 by Jamie Salter, ABG specializes in acquiring and repositioning iconic sports, lifestyle, and entertainment brands for sustained growth. The company partners with top-tier operators to enhance these brands through effective storytelling and marketing. ABG manages a diverse portfolio of over 50 global brands, including well-known names like Juicy Couture, Forever 21, Reebok, and Marilyn Monroe®. Its services encompass brand licensing, management, and marketing, allowing partner companies to operate retail stores, e-commerce platforms, and wholesale distribution channels worldwide. With a significant global presence, ABG operates more than 29,000 stores and has a reach in over 150 countries, generating approximately $32 billion in annual retail sales. The company engages a wide demographic, appealing to various market segments from mass-market fashion to premium and luxury consumers.

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Authentic Brands Group changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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