Asics Names Koichiro Kodama As North America Prez, CEO – Footwear News
10/13/23, 7:41 PM
Location
Position
chief executive officer
Asics has named Koichiro Kodama as its president and CEO for North America , the latest executive shift for the Japanese footwear brand in recent weeks.
With this appointment, Kodama returns to a role that is familiar to the industry veteran. He served as the Asics’ CEO in North America between February 2019 and December 2020 and became the managing executive officer based in Asics’ Kobe, Japan headquarters in January 2021. Kodama joined the company in 2016.
The new appointment comes on the heels of a high-level leadership shift at Asics in September
Company Info
Location
kobe, hyogo prefecture, japan
Additional Info
ASICS Group was founded with the intention to contribute for society by fostering young people through sports.
Over more than 60 years, we inherit the spirit of its founding and provides own products and services while catching the changes in the social environment. Today, we have grown with mainly the footwear and apparel business as based in more than 50 countries and regions around the world.
Our vision is ‘Create Quality Lifestyles through Intelligent Sport Technology’, and Our mission is ’Provide products and services that can be people all over the world lived happy and healthy’. To progress a mid-term plan named ’ASICS Growth Plan (AGP) 2020’ steadily, we will establish the foundation for future growth.
We provide products and services that can be realized healthy and happy life of people around the world.
We will continue to do our best for satisfying our customer as many as possible.

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