Arc'teryx Appoints Avery Baker as Chief Brand Officer and Tobia Prevedello as General Manager for EMEA
Position
General Manager
Company
Arc’teryx
North VancouverFashionRetailDescription
Avery Baker has been appointed as the Chief Brand Officer for Arc'teryx, where she will lead global brand strategy and marketing. Tobia Prevedello joins as the General Manager for the EMEA region, bringing extensive experience from the luxury sector.
Quick answer
Arc'teryx Appoints Avery Baker as Chief Brand Officer and Tobia Prevedello as General Manager for EMEA (January 27, 2026). Arc’teryx is based in North Vancouver, British Columbia, Canada.
- Who is the new General Manager at Arc’teryx?
- Arc’teryx named Tobia Prevedello General Manager, announced January 27, 2026.
- What did Arc’teryx announce on January 27, 2026?
- Avery Baker has been appointed as the Chief Brand Officer for Arc'teryx, where she will lead global brand strategy and marketing. Tobia Prevedello joins as the General Manager for the EMEA region, bringing extensive experience from the luxury sector.
- What does Arc’teryx do?
- Arc’teryx is a Canadian company based in the Coast Mountains.
- Where is Arc’teryx based?
- Arc’teryx is based in North Vancouver, British Columbia, Canada.
- Which similar companies made leadership changes around the same time?
- P N Gadgil Jewellers (January 27, 2026), Flipkart (January 28, 2026), PVH (January 26, 2026) and ON (January 28, 2026) also announced leadership changes within 45 days of Arc’teryx.
Source: Fundz verified event record.
Other recent leadership changes in Fashion and Retail
Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.
- P N Gadgil Jewellers Appoints Deepak Kumar Vijay as Chief Financial Officer (January 27, 2026)
- Flipkart Appoints Jason Chappel as Vice President, Group Controller (January 28, 2026)
- PVH Corp. Appoints Gemma Hart as Chief Communications Officer (January 26, 2026)
- On Appoints Frank Sluis as Chief Financial Officer (January 28, 2026)
- Ingka Group Appoints Alejandra Piñol as Chief Human Resources Officer (January 26, 2026)
- Praxis Home Retail Limited Appoints Shashwat Nigam as Chief Executive Officer (January 31, 2026)
Who to call at Arc’teryx, and when
A new leader at Arc’teryx brings new priorities and often new vendors. The first weeks are when they listen.
- An alert the day Arc’teryx raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at Arc’teryx, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at Arc’teryx. With Fundz connected, it knows.
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Fundz sees it the moment Arc’teryx changes its leadership, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
Arc’teryx changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.
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