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Appriss Retail Promotes Two Senior Executives to Its C-Suite and Brings On New VP of Marketing As the Company’s Growth Accelerates

PRIVATENov 30, 2023

Position

Vice President of Marketing

Company

Appriss Retail

Emily Rhodes
erhodes@apprissretail.com
IrvineSoftwareArtificial IntelligenceRetailSaaSAnalytics

Description

Appriss Retail, a leading provider of data and analytics solutions designed to reduce retail losses, decrease returns, and provide a more seamless consumer experience, today announced two internal promotions to the c-suite and a new vice president hire. Emily Rhodes has joined as Appriss Retail’s VP of marketing, while Heather Magaro and Melissa Trelfa have been promoted to chief financial officer and chief people officer, respectively.

Quick answer

Appriss Retail Promotes Two Senior Executives to Its C-Suite and Brings On New VP of Marketing As the Company’s Growth Accelerates (November 30, 2023). Appriss Retail is based in Irvine, California, United States.

What did Appriss Retail announce on November 30, 2023?
Appriss Retail, a leading provider of data and analytics solutions designed to reduce retail losses, decrease returns, and provide a more seamless consumer experience, today announced two internal promotions to the c-suite and a new vice president hire. Emily Rhodes has joined as Appriss Retail’s VP of marketing, while Heather Magaro and Melissa Trelfa have been promoted to chief financial officer and chief people...
What does Appriss Retail do?
Appriss Retail provides retailers with protection against fraud and abuse for every transaction, no matter where it happens.
Where is Appriss Retail based?
Appriss Retail is based in Irvine, California, United States.
Which similar companies made leadership changes around the same time?
Automation Anywhere, Inc. (November 22, 2023), IntelePeer (December 13, 2023), SCUBA Analytics (January 9, 2024) and Casepoint (January 10, 2024) also announced leadership changes within 45 days of Appriss Retail.

Source: Fundz verified event record.

Other recent leadership changes in Retail and SaaS

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

Who to call at Appriss Retail, and when

A new leader at Appriss Retail brings new priorities and often new vendors. The first weeks are when they listen.

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Company Information

Company

Appriss Retail

Location

Irvine, California, United States

About

Appriss Retail provides retailers with protection against fraud and abuse for every transaction, no matter where it happens. With more than 20 years of retail data science expertise and experience, we’ve built a collective, omnichannel intelligence platform that is trusted by over 60 of the top 100 U.S. retailers, covering 40% of all U.S. omnichannel sales across 150,000 locations. Globally, Appriss Retail reaches 45 countries across six continents. The company provides relevant, actionable, and profitable collective intelligence to retail operations, finance, marketing, and loss prevention teams. Appriss Retail’s performance-improvement solutions yield measurable results with a significant return on investment.

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Appriss Retail changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.