Amanda Ford Appointed As Principal of Applied Marketing Science, Inc.

Jan 23, 2025•11 months ago

Position

Principal

Company

Applied Marketing Science

Amanda Ford

BurlingtonConsulting

Description

Amanda Ford has been appointed as a principal of Applied Marketing Science, Inc. (AMS) in recognition of her distinguished record of leadership, client service, and teamwork, and she will play a key role in driving the long-term strategy and growth of the firm.

Company Information

Company

Applied Marketing Science

Location

Burlington, Massachusetts, United States

About

Applied Marketing Science, Inc. (AMS) provides market research and consulting to improve product and service innovation and deliver expert witness testimony in business litigation. Established in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to meet client needs and specializes in developing customized solutions for each situation.

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Executive Insights

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New executive impact window

87% of new executives make significant technology decisions within first 100 days

Budget influence

C-level executives control 73% of technology spending decisions

Transformation catalyst

65% of new senior hires launch digital transformation initiatives

Vendor review timeline

New executives typically review existing vendors within 6 months

Amanda Ford Appointed As Principal of Applied Marketing Science, Inc.

Description

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Company Information