Fundz

AG1 Appoints Kat Cole as Chief Executive Officer, Succeeding Chris Ashenden

PRIVATEJul 24, 2024

Position

Board of Directors

Company

AG1

Chris Ashenden
chris.ashenden@drinkAG1.com
New YorkHealth CareDietary SupplementsFitnessNutrition

Description

AG1 has elevated Kat Cole, who joined AG1 in December 2021 as President and Chief Operating Officer, to Chief Executive Officer. She succeeds Chris Ashenden, the founder of AG1, who will remain on the Board of Directors. Kat Cole's extensive business leadership and operational experience will lead AG1 through its next phase of growth, global expansion, innovation, and new channels.

Quick answer

AG1 Appoints Kat Cole as Chief Executive Officer, Succeeding Chris Ashenden (July 24, 2024). AG1 is based in New York, New York, United States.

Who is the new Board of Directors at AG1?
AG1 named Chris Ashenden Board of Directors, announced July 24, 2024.
What did AG1 announce on July 24, 2024?
AG1 has elevated Kat Cole, who joined AG1 in December 2021 as President and Chief Operating Officer, to Chief Executive Officer. She succeeds Chris Ashenden, the founder of AG1, who will remain on the Board of Directors.
What does AG1 do?
AG1 (formerly Athletic Greens) is a global nutrition company with a mission to empower people to take ownership of their health.
Where is AG1 based?
AG1 is based in New York, New York, United States.
Which similar companies made leadership changes around the same time?
Happiest Health (July 3, 2024), Mannatech (July 1, 2024), Rite Aid (September 3, 2024) and Life Time Group Holdings (August 1, 2024) also announced leadership changes within 45 days of AG1.

Source: Fundz verified event record.

Other recent leadership changes in Dietary Supplements and Fitness

Executive moves at companies in the same sectors within 45 days, from Fundz verified event records.

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Company Information

Company

AG1

Location

New York, New York, United States

About

AG1 (formerly Athletic Greens) is a global nutrition company with a mission to empower people to take ownership of their health. The company’s flagship product, AG1, is a research-backed daily health supplement that combines a high-quality multivitamin, probiotic, and more into a single, powerful scoop. AG1 is NSF Certified for Sport, one of the most rigorous independent quality and safety certification programs in the supplement industry, and a standard sought by many professional athletes, coaches, and trainers. Founded in 2010, AG1 has operations spanning North America, Europe, and Asia Pacific.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.