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AFFIN PHEIM Appoints Doreen Choo as Group Chief Executive Officer

PRIVATEOct 27, 2026

Position

Chief Executive Officer

Company

AFFIN PHEIM Asset Management Group

Doreen Choo Choy Wan
Artificial Intelligence

Description

AFFIN PHEIM Asset Management Group has appointed Doreen Choo Choy Wan as Group Chief Executive Officer, effective 23 October 2026. Choo will lead the company's growth strategy and focus on expanding assets under management and driving sustainable growth.

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Company Information

Company

AFFIN PHEIM Asset Management Group

About

AFFIN PHEIM Asset Management Group is involved in asset and wealth management. The company oversees AFFIN PHEIM Islamic Asset Management and AFFIN PHEIM Unit Trusts. It aims to grow recurring income streams and deliver long-term value for clients. The firm focuses on expanding its market share and enhancing distribution capabilities.

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AFFIN PHEIM Asset Management Group changed its leadership. Fundz had it the day it was filed, with the decision-maker at the company attached.

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