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Adlook Appoints Kuba Kossut As Chief Executive Officer

May 21, 2024•about 1 year ago

Position

Chief Executive Officer

Company

Adlook

Kuba Kossut
WarsawDigital MarketingMarketingAdvertising

Description

Adlook, a next-generation brand growth platform, has announced the appointment of Kuba Kossut as its new chief executive officer. Kossut, who joined Adlook in early 2024 as the global vice president of market entry strategy, will lead the company during a critical time for the digital advertising industry, steering Adlook to lead with privacy-first solutions.

Company Information

Company

Adlook

Location

Warsaw, Masovian Voivodeship, Poland

About

Adlook is a next-generation brand growth platform that offers deep learning-powered and future-proof brand growth solutions for marketers and agencies, facilitating privacy-first offerings in the digital advertising space.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months