Adlook Appoints Gil Larsen As Executive Vice President of Sales and Lily Altman As Head of Client Development for Adlook Smart
Dec 19, 2024•7 months ago
Position
Head of Business Development
Company
Adlook
Description
Adlook announced key hires to support its rapid growth in the US market. Gil Larsen will lead Adlook Outcomes in the US, leveraging his extensive expertise to help agency partners maximize brand outcomes. Lily Altman will oversee client relationships for Adlook Smart, guiding brands through the cookieless future with innovative strategies and best-in-class performance solutions
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months