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2 X Appoints Lisa Cole As Chief Marketing Officer (CMO)

PRIVATEJul 11, 2024•almost 2 years ago

Position

Chief AI Officer

Company

2X

Lisa Cole
MalvernMarketingDigital MarketingContent Marketing

Description

2X announces the appointment of Lisa Cole as its first Chief Marketing Officer (CMO), with over 24 years of strategic marketing leadership and extensive experience in transformative growth achievements for B2B technology and professional services organizations.

Company Information

Company

2X

Location

Malvern, Pennsylvania, United States

About

2X was founded in 2017 and pioneered marketing as a service (MaaS), a new operating model designed to bring scale to revenue and marketing leaders. The MaaS model covers a full range of offerings, including marketing operations, MarTech management, demand creation programs, digital marketing, account-based marketing (ABM), analytics, creative services, and marketing transformation consulting. The client roster includes enterprise-sized organizations as well as private equity portfolio companies that require both growth and efficiency in their marketing. 2X is a certified partner of many of the leading RevTech platforms, including 6sense, Salesforce, Adobe Marketo Engage, Drift, HubSpot, Bombora, and Google, among others. The company is ranked in the top 30% of the Inc. 5000 list of fastest-growing companies in the U.S. More information can be found at www.2X.marketing.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.