Chari
Marrakesh, Morocco · E Commerce, Financial Services, Fintech
Chari is a YC backed fintech and e-commerce platform founded in 2020 by Ismael Belkhayat and Sophia Alj. It enables retailers to access embedded financial services including payments, micro-insurance, and working capital. Chari also offers a digital marketplace for consumers, primarily serving grocery stores, independent shop owners, retailers, and SMEs. The company has secured a payment instituti
Key facts
- Headquarters
- Marrakesh, Morocco
- Employees
- 201
- Industries
- E Commerce, Financial Services, Fintech
- Website
- chari.com
- Company page
Recent activity at Chari
Chari funding history
| Date | Round | Amount |
|---|---|---|
| Oct 2025 | Series A | $12.0M |
Leadership
- Sophia Alj, Founder
- Ismael Belkhayat, Founder
Verified email and direct lines for Chari’s decision-makers are on Fundz. See plans — or book a 15-minute walkthrough.
Chari in the news
- Meet Chari Paulson - CanvasRebel Magazine (Jul 08, 2024)
- Morocco: Chari, a new start-up that relies on tradition - The Africa Report (Jul 16, 2021)
- Chari Revenue 2024: $10.4M Est. - GetLatka (Nov 10, 2024)
- Talquetamab, a T-Cell–Redirecting GPRC5D Bispecific Antibody for Multiple Myeloma - NEJM (Dec 11, 2022)
- NASA Astronaut: Raja Chari - NASA (.gov) (Dec 09, 2020)
- Whole-animal multiplexed single-cell RNA-seq reveals transcriptional shifts across Clytia medusa cell types - Science | AAAS (Nov 26, 2021)
- DisrupTech Ventures invests in Morocco’s YC-backed Chari to deepen fintech push - TechCabal (Nov 05, 2025)
- Raja Chari - Britannica (May 24, 2024)
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About Chari: questions and answers
What does Chari do?
Chari is a YC backed fintech and e-commerce platform founded in 2020 by Ismael Belkhayat and Sophia Alj. It enables retailers to access embedded financial services including payments, micro-insurance, and working capital. Chari also offers a digital marketplace for consumers, primarily serving grocery stores, independent shop owners, retailers, and SMEs. The company has secured a payment instituti
Where is Chari headquartered?
Chari is headquartered in Marrakesh, Morocco.
How many employees does Chari have?
Chari has about 201 employees.
Has Chari raised funding?
Yes. Fundz has recorded 1 funding event for Chari. The most recent, Series A of $12.0M, was in Oct 2025.
Who leads Chari?
Sophia Alj is a Founder at Chari.
What is the latest news on Chari?
On Oct 15, 2025, Chari closes $12M Series A, becoming the first VC-backed startup to obtain a financial institution license in Morocco.
Source: Fundz records from SEC filings, press releases and company announcements. How Fundz measures data accuracy