Fundz

Chari closes $12M Series A, becoming the first VC-backed startup to obtain a financial institution license in Morocco.

Oct 15, 2025

Amount Raised

$12 Million

Round Type

Series A

MoroccoFinancial ServicesE CommerceGroceryMarketplaceRetailFintech

Investors

UM6P VenturesAfriMobilityMyAsia VCEndeavor CatalystPincus CapitalAl Khwarizmi VenturesKarim BeguirMichael LahyaniP1 VenturesUncovered FundAxian GroupVerod KeppleGlobal Founders CapitalPlug And PlayReflect VenturesDragon CapitalHarambean Prosperity FundH&S Invest HoldingOrange VenturesSPE Capital

Description

Chari has raised $12M in a Series A round, the largest of its kind in Morocco, led by SPE Capital and Orange Ventures. This funding enables Chari to enhance its services by obtaining a payment institution license from Morocco’s Central Bank. The license allows Chari to offer various financial services to its existing user base. This positions Chari to transform its e-commerce platform into a comprehensive merchant super app.

Quick answer

Chari raised $12 Million in a Series A round, dated October 15, 2025. Investors: UM6P Ventures, AfriMobility, MyAsia VC, Endeavor Catalyst, Pincus Capital, Al Khwarizmi Ventures, Karim Beguir and Michael Lahyani. Chari is based in Morocco.

How much did Chari raise?
Chari raised $12 Million in a Series A round on October 15, 2025.
Who invested in Chari?
UM6P Ventures, AfriMobility, MyAsia VC, Endeavor Catalyst, Pincus Capital, Al Khwarizmi Ventures, Karim Beguir and Michael Lahyani are named as investors in this round.
What does Chari do?
Chari is a YC backed fintech and e-commerce platform founded in 2020 by Ismael Belkhayat and Sophia Alj.
Where is Chari based and how big is it?
Chari is based in Morocco. Fundz records about 201 employees.
Who are the decision-makers at Chari?
Fundz holds 1 contact at Chari. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Financial Services and E Commerce around the same time

Companies in the same sectors as Chari that raised within 45 days of this round, from Fundz verified event records.

  • PublicSquare raised $10K on November 26, 2025.
  • LendingPoint raised an undisclosed amount (Funding Round) on November 15, 2025.
  • Treasure Global raised $400K (Funding Round) on October 7, 2025.
  • Local Express raised $6.2M (Funding Round) on September 9, 2025.
  • Ume raised $22M (Series B) on September 8, 2025.
  • Clara raised $70M (Debt Financing) on November 28, 2025.

Who to call at Chari, and when

A new round usually means Chari is about to hire and buy. The teams that reach out first get the meeting.

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Company Information

Company

Chari

Location

Morocco

About

Chari is a YC backed fintech and e-commerce platform founded in 2020 by Ismael Belkhayat and Sophia Alj. It enables retailers to access embedded financial services including payments, micro-insurance, and working capital. Chari also offers a digital marketplace for consumers, primarily serving grocery stores, independent shop owners, retailers, and SMEs. The company has secured a payment institution license from Bank Al-Maghrib, allowing it to provide a full suite of financial services.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Chari raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.