Orange Maroc, in collaboration with Chari.ma, has announced a strategic partnership aimed at fast-tracking digital transformation among small retailers in Morocco. The partnership will provide tailored digital solutions to Morocco’s network of local retailers, streamlining transactions, offering new financial services, and ultimately supporting financial inclusion.
Company Information
Company
Chari
Location
Morocco
About
Chari is a YC backed fintech and e-commerce platform founded in 2020 by Ismael Belkhayat and Sophia Alj. It enables retailers to access embedded financial services including payments, micro-insurance, and working capital. Chari also offers a digital marketplace for consumers, primarily serving grocery stores, independent shop owners, retailers, and SMEs. The company has secured a payment institution license from Bank Al-Maghrib, allowing it to provide a full suite of financial services.