Appdirect
San Francisco, California, United States · Consulting, E Commerce, Information Technology
AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. AppDirect also powers AppSmart, a B2B technology marketplace and ecosystem connecting technology buyers wit
Key facts
- Headquarters
- San Francisco, California, United States
- Employees
- 1,200
- Industries
- Consulting, E Commerce, Information Technology
- Status
- Private
- Website
- www.appdirect.com
- Company page
Recent activity at Appdirect
- : AppDirect acquires Soul Machines for AI growth
- : AppDirect acquires PartnerStack for growth
- : AppDirect acquires vCom Solutions for $100M
- : AppDirect acquires NXTSYS for MSP expertise
- : AppDirect Appoints Hubert Lin as Chief Financial Officer
- : AppDirect acquires DNE Resources amid rising demand
- : AppDirect acquires Broker Online Exchange for $85M
- : AppDirect completes acquisition of IT asset management platform Firstbase to provide a consolidated management platform for software, telecom, and hardware assets
- : AppDirect completes acquisition of Firstbase for consolidated management platform
- : AppDirect Acquires vCom Solutions to Integrate Managed Services for MSPs
Appdirect funding history
| Date | Round | Amount |
|---|---|---|
| Jan 2024 | Venture | $100.0M |
| Sep 2020 | Funding Round | $185.0M |
Leadership
- Julien-Pier Boisvert, Senior Director, Global Talent Acquisition - Montreal Site Lead
- Ajith G, Team Lead - Cloud Professional Services
- Hubert Lin, Chief Financial Officer
- Emanuel Bertolin, Chief Revenue Officer
- Deb Tenenbaum, Chief People Officer
Verified email and direct lines for Appdirect’s decision-makers are on Fundz. See plans — or book a 15-minute walkthrough.
Employee benefit plans
Appdirect files 2 employee benefit plans with the U.S. Department of Labor, including a retirement plan. The next plan year renews in Dec 2026.
Appdirect in the news
- AppDirect Acquires Soul Machines to Expand Enterprise AI Experiences for Advisors and Businesses - Business Wire (Sep 28, 2026)
- AppDirect Acquires PartnerStack, Creating the Unified Subscription Commerce Platform for Partner-Led Growth - Business Wire (Apr 14, 2026)
- Who is the CEO of AppDirect in 2026? Nicolas Desmarais's Bio - Clay (Apr 15, 2026)
- AppDirect gains $100 million in funding for AppDirect Capital Invest - - Enterprise Times (Jan 09, 2024)
- Not done with your college application? No problem. You’re in. - The Washington Post (Nov 06, 2023)
- AppDirect closes $185 million led by Caisse de dépôt et placement du Québec - BetaKit (Sep 16, 2020)
- Channel Software Tech Stack (2019) — INFOGRAPHIC - Forrester (Nov 22, 2018)
Companies similar to Appdirect
- Malt · E Commerce, Information Technology, Marketplace
- Onecom · Consulting, E Commerce, Information Technology
- Teikametrics · E Commerce, Information Technology, Marketplace
- Jumia Technologies AG · E Commerce, Internet, Marketplace
- TicketSwap · E Commerce, Internet, Marketplace
About Appdirect: questions and answers
What does Appdirect do?
AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. AppDirect also powers AppSmart, a B2B technology marketplace and ecosystem connecting technology buyers wit
Where is Appdirect headquartered?
Appdirect is headquartered in San Francisco, California, United States.
How many employees does Appdirect have?
Appdirect has about 1,200 employees.
Has Appdirect raised funding?
Yes. Fundz has recorded 2 funding events for Appdirect. The most recent, $100.0M, was in Jan 2024.
What is the latest news on Appdirect?
On Sep 28, 2026, AppDirect acquires Soul Machines for AI growth
Source: Fundz records from SEC filings, press releases and company announcements. How Fundz measures data accuracy