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AppDirect acquires Soul Machines for AI growth

PRIVATESep 28, 2026

Acquiring Company

Appdirect

Acquired Company

Soul Machines

San FranciscoNew ZealandInformation TechnologyE CommerceMarketplaceConsultingInternetSoftware

Description

AppDirect has acquired Soul Machines to enhance its offerings in enterprise AI experiences. This acquisition aims to leverage Soul Machines' innovative AI avatars to benefit advisors and businesses. The move signifies AppDirect's commitment to advancing AI technology within its platform.

Company Information

Company

Appdirect

Location

600 Montgomery Street 37th Floor

San Francisco, California, United States

About

AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. AppDirect also powers AppSmart, a B2B technology marketplace and ecosystem connecting technology buyers with expert advisors to make it easier to sell, buy and manage telecommunications, cloud and business services. Headquartered in San Francisco, AppDirect is trusted by brands such as Microsoft, Google, Deutsche Telekom, Jaguar Land Rover, ADP, and many more.

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Frequently asked

Who acquired Soul Machines?

Soul Machines was acquired by Appdirect, based in San Francisco. The deal was reported on September 28, 2026. AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Appdirect is privately held and operates in Information Technology.

When did Appdirect acquire Soul Machines?

Appdirect's acquisition of Soul Machines was reported on September 28, 2026. AppDirect has acquired Soul Machines to enhance its offerings in enterprise AI experiences. This acquisition aims to leverage Soul Machines' innovative AI avatars to benefit advisors and businesses. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Soul Machines do?

The company added it will use the fresh capital to continue its expansion in the enterprise market, with a specific focus on continuing its deep tech research on its digital brain technology. It is privately held, operating in Software, and is based in New Zealand.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.