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Mbappe partners with Swiss sportswear brand On to expand into football.

Sep 18, 2026

Contract Type

partnership

San FranciscoSoftwareArtificial IntelligenceE CommerceFashionRetailSaasEnterprise SoftwareMessagingMachine LearningNatural Language Processing

Description

Kylian Mbappe has signed a partnership with Swiss brand On, marking the company's entry into football after ending his long association with Nike. The partnership aims to innovate and reshape the future of football.

Company Information

Company

ON

Location

San Francisco, California, United States

About

ON is a leading AI chat platform designed for enterprise-level use, known for seamlessly powering generative AI experiences used by some of the world's largest and most well-known brands. Established in 2014 and headquartered in San Francisco, the ON platform enables its partners — including Valentino, Armani, teams from the NBA, NFL, NHL, and more — to create new and sustainable revenue streams backed by AI while connecting with their customers and fans. Founded by successful entrepreneurs Alex Beckman, Kalin Stanojev, and Nate Simmons, the company secured $80 million in funding from prominent venture capital firms such as Mirae Asset Venture Investment, Equiam, B3 Capital, Quest Ventures, and Commonwealth Financial Network.

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Agreement Insights

What this usually means
Strategic partnership established
Partnership agreements typically involve technology integration and joint go-to-market strategies

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