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Infosys To Acquire Digital Experience And Marketing Agency, Oddity

Mar 22, 2022•over 3 years ago

Acquiring Company

WONGDOODY an Infosys company

Acquired Company

Said Differently

BostonSales And MarketingSoftwareAdvertising

Description

Infosys (NSE: INFY) (BSE :INFY) (NYSE: INFY) a global leader in next-generation digital services and consulting, today announced a definitive agreement to acquire oddity, a Germany-based digital marketing, experience, and commerce agency. The move strengthens Infosys' creative, branding and experience design capabilities, and demonstrates its continued commitment to co-create with clients and help them navigate their digital transformation journey.

Company Information

Company

WONGDOODY an Infosys company

About

WONGDOODY is an award-winning creative agency and the global experience-and-design platform for Infosys. The company is recognized for branding, retail, and consumer insights. With offices in Seattle, New York, Los Angeles, Providence, and across the globe; WONGDOODY clients have included Amazon, Honda, CITI, and a wide range of Fortune 500 companies.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed