Drinks Acquires Electriq Marketing To Supercharge Alcohol E-Commerce

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DRINKS connects retailers, brands, and marketplaces to the $250 billion alcohol market. The company’s pioneering Wine as a Service (WaaS) platform allows any retailer, brand, or marketplace to launch a ship-to-home wine program quickly and easily, enabling our partners to offer 1-2 day delivery to customers across the U.S. DRINKS’ 40-year Direct to Consumer marketplace Wine Insiders was named America’s Best Online Value Retailer by Wine Enthusiast. DRINKS powers this new operating system for e-commerce alcohol with its patented Predictive AI Retailing platform that leverages Artificial Intelligence, Machine Learning, Computer Vision, and Natural Language Processing to provide its partners with data-driven insights that generate personalized shopping experiences that drive customer loyalty. In 2022, DRINKS acquired Electriq, a Shopify-focused digital retention and growth agency, to provide all the technology and expertise necessary to start, run, and grow the e-commerce alcohol category. A leader in the Shopify ecosystem, Electriq is a Klaviyo Elite Master Partner, an Attentive Pioneer, a Recharge Premier Partner, and a certified partner with Shopify, Rebuy, Okendo, and other industry leaders. DRINKS was twice named one of America’s Best Startup Employers by Forbes, a top place to work by Built In LA for the last four years, and was recognized as the Most Innovative Retail Model by Modern Retail.