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Drinks Acquires Electriq Marketing To Supercharge Alcohol E-Commerce

PRIVATEApr 27, 2022

Acquiring Company

DRINKS

Acquired Company

Electriq Marketing

Los AngelesSoftwareData And AnalyticsCommerce And ShoppingSoftware DevelopmentSoftwareSales And Marketing

Description

DRINKS, the leader in e-commerce alcohol, announced that it has acquired Electriq Marketing, a Shopify-focused digital retention and growth agency. With this acquisition, DRINKS now provides all the technology and expertise necessary to start, run, and grow the e-commerce alcohol category.

Quick answer

DRINKS is acquiring Electriq Marketing, announced April 27, 2022. DRINKS is based in Los Angeles, California, United States.

How much did DRINKS pay for Electriq Marketing?
The deal value was not disclosed.
What does DRINKS do?
DRINKS connects retailers, brands, and marketplaces to the $250 billion alcohol market.
Where are DRINKS and Electriq Marketing based?
DRINKS is based in Los Angeles, California, United States.
Who are the decision-makers at DRINKS?
Fundz holds 1 contact at DRINKS. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Data And Analytics and Commerce And Shopping

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Company Information

Company

DRINKS

Location

Los Angeles, California, United States

About

DRINKS connects retailers, brands, and marketplaces to the $250 billion alcohol market. The company’s pioneering Wine as a Service (WaaS) platform allows any retailer, brand, or marketplace to launch a ship-to-home wine program quickly and easily, enabling our partners to offer 1-2 day delivery to customers across the U.S. DRINKS’ 40-year Direct to Consumer marketplace Wine Insiders was named America’s Best Online Value Retailer by Wine Enthusiast. DRINKS powers this new operating system for e-commerce alcohol with its patented Predictive AI Retailing platform that leverages Artificial Intelligence, Machine Learning, Computer Vision, and Natural Language Processing to provide its partners with data-driven insights that generate personalized shopping experiences that drive customer loyalty. In 2022, DRINKS acquired Electriq, a Shopify-focused digital retention and growth agency, to provide all the technology and expertise necessary to start, run, and grow the e-commerce alcohol category. A leader in the Shopify ecosystem, Electriq is a Klaviyo Elite Master Partner, an Attentive Pioneer, a Recharge Premier Partner, and a certified partner with Shopify, Rebuy, Okendo, and other industry leaders. DRINKS was twice named one of America’s Best Startup Employers by Forbes, a top place to work by Built In LA for the last four years, and was recognized as the Most Innovative Retail Model by Modern Retail.

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Frequently asked

Who acquired Electriq Marketing?

Electriq Marketing was acquired by DRINKS, based in Los Angeles. The deal was reported on April 27, 2022. DRINKS connects retailers, brands, and marketplaces to the $250 billion alcohol market. DRINKS is privately held and operates in Software.

When did DRINKS acquire Electriq Marketing?

DRINKS's acquisition of Electriq Marketing was reported on April 27, 2022. DRINKS, the leader in e-commerce alcohol, announced that it has acquired Electriq Marketing, a Shopify-focused digital retention and growth agency. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Electriq Marketing do?

Electriq Marketing is a retention and growth agency built for the forward-thinking DTC brand. It is privately held, operating in Software.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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