Fundz

Wellbeam Consumer Health Acquires Biotrust Nutrition®, Direct-To-Consumer Ecommerce Leader In Nutrition For Healthy Aging

PRIVATEJan 05, 2022

Acquiring Company

Wellbeam Consumer Health

Acquired Company

BioTRUST Nutrition

Commerce And ShoppingHealth CareSales And MarketingSports

Description

Wellbeam Consumer Health LLC today announced the acquisition of BioTRUST Nutrition® LLC, a fast-growing, leading eCommerce nutrition brand with a portfolio of high-quality, science-based products that span protein, collagen, healthy living, anti-aging, and digestive health.

Quick answer

Wellbeam Consumer Health is acquiring BioTRUST Nutrition, announced January 5, 2022.

How much did Wellbeam Consumer Health pay for BioTRUST Nutrition?
The deal value was not disclosed.
What does Wellbeam Consumer Health do?
Wellbeam Consumer Health is a diversified, high-quality portfolio of differentiated eCommerce-focused wellness brands, including Eu Natural, Penetrex, TruSkin, and BioTRUST.

Source: Fundz verified event record.

Other recent acquisitions in Commerce And Shopping and Sales And Marketing

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

Who to call at Wellbeam Consumer Health, and when

When Wellbeam Consumer Health changes hands, the new owners review vendors, systems and leadership. That is when the door opens.

  • An alert the day Wellbeam Consumer Health raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Wellbeam Consumer Health, from your own LinkedIn network

Works inside ChatGPT and Claude. Ask who to call at Wellbeam Consumer Health. With Fundz connected, it knows.

Watch Fundz in
See plan options
Trusted byOracleSnowflakeCloudflareLinkedInGoogleSalesforce 4.8/5 on G2

Company Information

Company

Wellbeam Consumer Health

About

Wellbeam Consumer Health is a diversified, high-quality portfolio of differentiated eCommerce-focused wellness brands, including Eu Natural, Penetrex, TruSkin, and BioTRUST. Wellbeam has built industry-leading expertise in data-driven, digital and eCommerce activation and consumer-centric, high-impact brand management and new product development, while taking an omni-channel focus for expansion. Wellbeam brands aim to make a difference by enabling people to reach their wellness goals and live healthier lives. For more information, please visit www.wellbeam.com.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment Wellbeam Consumer Health makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Predictive Intelligence
Strategic

ML-powered predictions for Wellbeam Consumer Health's next move

Learn about Strategic plan

Frequently asked

Who acquired BioTRUST Nutrition?

BioTRUST Nutrition was acquired by Wellbeam Consumer Health. The deal was reported on January 5, 2022. Wellbeam Consumer Health is a diversified, high-quality portfolio of differentiated eCommerce-focused wellness brands, including Eu Natural, Penetrex, TruSkin, and BioTRUST. Wellbeam Consumer Health is privately held and operates in Commerce And Shopping.

When did Wellbeam Consumer Health acquire BioTRUST Nutrition?

Wellbeam Consumer Health's acquisition of BioTRUST Nutrition was reported on January 5, 2022. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does BioTRUST Nutrition do?

At BioTRUST, our goal is providing customers with the highest quality, most effective nutrition products, vitamins and supplements on the market. It is privately held.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

5 screens from a live account. No signup.

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.