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Digital Fitness Platform - Fiton - Announces $40M In New Funding & Acquisition Of Peerfit

PRIVATEFeb 16, 2022•over 4 years ago

Acquiring Company

FitOn

Acquired Company

Peerfit, Inc.

West Hollywood

OrlandoInformation TechnologySportsFitnessWellnessOtherInformation TechnologyHealth CareSports

Description

FitOn, the No. 1 fitness app and digital fitness platform, announced today it has raised $40M in new funding and is expanding its reach in healthcare and wellness through the acquisition of Peerfit, a corporate wellness leader. The Series C was led by Delta-v Capital with participation from Accel, Maverick Ventures, Second Avenue Partners and Mantis VC along with a strategic investment from United Talent Agency's venture fund, UTA VC, bringing the company's total funding to $70M.

Company Information

Company

FitOn

Location

8605 Santa Monica Blvd #16613

West Hollywood, California, United States

About

FitOn is the largest health & wellness platform providing instant access to the widest variety of premium workouts and health experiences, all from world class trainers, experts and celebrities. It works with top health plans and enterprise customers to drive best-in-class engagement through its digital platform, expansive network of fitness studios and gyms, and condition management courses. The FitOn Health platform provides the only truly integrated hybrid preventative care solution for employers and health plans to supercharge their benefits and help their members be more active, connect with coworkers, friends and family, and make leading a healthy lifestyle fun and motivating.

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M&A Insights

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Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed