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Smartly.Io Acquires Ad-Lib.Io To Expand Creative Technology Across Channels

Jan 05, 2022

Acquiring Company

Smartly

Acquired Company

Ad-Lib.io

AdvertisingMarketingInformation TechnologySoftwareScience And EngineeringSales And Marketing

Description

Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform. Continuing its strong growth trajectory, the acquisition advances Smartly.io’s cross-channel reach from social to now include dynamic creative optimization across programmatic, CTV and the entire Google ecosystem.

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Company Information

Company

Smartly

About

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.

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Frequently asked

Who acquired Ad-Lib.io?

Ad-Lib.io was acquired by Smartly. The deal was reported on January 5, 2022. Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Smartly is privately held and operates in Advertising.

When did Smartly acquire Ad-Lib.io?

Smartly's acquisition of Ad-Lib.io was reported on January 5, 2022. Smartly.io, the leading social advertising SaaS platform for creative and performance marketers, today announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Ad-Lib.io do?

Ad-Lib.io provides the leading next-generation creative optimization platform for marketers at the world’s largest brands. It is privately held, operating in Information Technology.

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