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Idg Communications Acquires Selling Simplified To Become The Largest Provider Of B2B Tech Leads Globally

PRIVATEFeb 08, 2022

Acquiring Company

IDG Communications

Acquired Company

Selling Simplified

SoftwareMobileConsumer GoodsSoftwareData And AnalyticsSales And Marketing

Description

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics.

Quick answer

IDG Communications is acquiring Selling Simplified, announced February 8, 2022.

How much did IDG Communications pay for Selling Simplified?
The deal value was not disclosed.
What does IDG Communications do?
IDG Communications’ vision is to make the world a better place by enabling the right use of technology, because we believe that the right use of technology can be a powerful force for good.

Source: Fundz verified event record.

Other recent acquisitions in Mobile and Consumer Goods

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

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Company Information

Company

IDG Communications

About

IDG Communications’ vision is to make the world a better place by enabling the right use of technology, because we believe that the right use of technology can be a powerful force for good. IDG is a dependable editorial voice, creating quality content to generate knowledge, engagement and deep relationships with our community of the most influential technology and security decision-makers. Our premium media brands including CIO®, Computerworld®, CSO®, InfoWorld®, Macworld®, Network World®, PCWorld® and Tech Hive® engage a quality audience with essential guidance on the evolving technology landscape. Our trusted brands, global 1st party data intelligence and MarTech platforms (KickFire, LeadSift and Triblio) identify and activate purchasing intent, powering our clients’ success. We simplify complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers quality results.

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Frequently asked

Who acquired Selling Simplified?

Selling Simplified was acquired by IDG Communications. The deal was reported on February 8, 2022. IDG Communications’ vision is to make the world a better place by enabling the right use of technology, because we believe that the right use of technology can be a powerful force for good. IDG Communications is privately held and operates in Software.

When did IDG Communications acquire Selling Simplified?

IDG Communications's acquisition of Selling Simplified was reported on February 8, 2022. IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Selling Simplified do?

Selling Simplified Group, Inc. It is privately held, operating in Software.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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