Smartcommerce Acquires Basketful Co. To Expand Contextual Commerce, Accelerate Full-Funnel Commerce Visibility And Enhance Category Insights
Acquiring Company
SmartCommerce
Acquired Company
Basketful
AtlantaOtherInformation TechnologySoftwareE CommerceRetailSaaSAnalyticsRetail TechnologyE CommerceGroceryMarketplaceDescription
SmartCommerce, a leading provider of data-centric, AI-assisted SaaS solutions for Consumer Packaged Goods (CPG) and adjacent industries announced today the acquisition of Basketful, a growing provider of in-context eCommerce optimization tools and data-driven category/channel insights. This is the second acquisition completed by SmartCommerce, following its recently announced acquisition of Myxx, Inc.
Quick answer
SmartCommerce is acquiring Basketful, announced October 11, 2022. SmartCommerce is based in Atlanta, Georgia, United States.
- How much did SmartCommerce pay for Basketful?
- The deal value was not disclosed.
- What does SmartCommerce do?
- SmartCommerce is a technology and data platform that transforms brands’ marketing touchpoints into e-commerce launch points.
- Where are SmartCommerce and Basketful based?
- SmartCommerce is based in Atlanta, Georgia, United States.
- Who are the decision-makers at SmartCommerce?
- Fundz holds 1 contact at SmartCommerce. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Other recent acquisitions in E Commerce and Retail
Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.
- Smartcommerce, Inc. Acquires Myxx Solutions, Deepening Consumer Reach Of Its Click2Cart® Portfolio (October 4, 2022)
- Creditntell To Acquire Leading Grocery Research And Data Provider Mtn Retail Advisors (November 14, 2022)
- Openbravo Announces Its Acquisition By Leading French Group Dl Software (November 24, 2022)
- Misfits Market To Acquire Imperfect Foods (September 7, 2022)
- Beaconsmind Ag Acquires Controlling Stake In Wifi Hotspot Service Provider Frederix Hotspot And Extends Its Value Chain (November 21, 2022)
- Godspeed Capital-Backed Silveredge Acquires Qvine (October 12, 2022)
Who to call at SmartCommerce, and when
When SmartCommerce changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day SmartCommerce raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at SmartCommerce, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Basketful?
Basketful was acquired by SmartCommerce, based in Atlanta. The deal was reported on October 11, 2022. SmartCommerce is a technology and data platform that transforms brands’ marketing touchpoints into e-commerce launch points. SmartCommerce is privately held and operates in Other.
When did SmartCommerce acquire Basketful?
SmartCommerce's acquisition of Basketful was reported on October 11, 2022. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Basketful do?
It is privately held, operating in E Commerce.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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