Reflector Media Completes Strategic Acquisition Of Macobserver.Com, Established Apple-Centric Consumer Tech Site

Dec 19, 2022•over 2 years ago

Acquiring Company

Reflector

Acquired Company

MacObserver.com

DurbanMarketingAdvertising

Description

Reflector Media has successfully completed the acquisition of MacObserver.com ("The Mac Observer"), a leading digital tech publication based out of the United States of America that provides extensive coverage of Apple products and services.

Company Information

Company

Reflector

Location

Durban, Kwa Zulu Natal, South Africa

About

Reflector* is an Agency for South African Startups and SMEs. The up and comers, and the stalwarts. We specialise in Strategy, Branding, Content Production and Online Advertising. We think and act big, but always maintain a local lens. We're here to help you articulate what makes your Business special, and get your Customers to see that too.

M&A Insights

Based on deal data

Integration timeline

70% of M&A integrations take 12-24 months to complete

Tech stack consolidation

83% of merged companies consolidate technology vendors within first year

Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

M&A deals with strong technology integration plans are 2.5x more likely to succeed