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Lambert Global Acquires Michigan-Based Roy Public Affairs Management To Expand Capabilities

Jan 30, 2023•almost 3 years ago

Acquiring Company

Lambert Global

Acquired Company

MICHIGAN-BASED ROY PUBLIC AFFAIRS MANAGEMENT

Public RelationsMarketingAdvertising

Description

Lambert Global, a public relations, investor relations and integrated marketing firm, today announced the acquisition of Roy Public Affairs Management (Roy Public Affairs), a full-service communications and policy advocacy firm serving clients throughout Michigan. The deal endorses Lambert's growth and acquisition strategy by expanding its in-house service capabilities and talent bench, adding value to clients from both firms. Roy Public Affairs Founder and Principal Melissa Roy joins Lambert as Detroit Managing Partner and will lead the firm's Public Affairs Practice.

Company Information

Company

Lambert Global

About

Lambert Global invented the PR and IR integrated agency model, building it on communications and marketing strategies that deliver measurable results and bottom-line impact for its clients. Celebrating 25 years of uninterrupted growth in 2023, the award-winning national agency is a top-50 PR and top-10 IR firm with top-five specialties in automotive and mobility, education, private equity and M&A, alongside robust practice areas in consumer brands, healthcare and economic development. The firm's reach spans six major talent hubs, including Grand Rapids, Detroit, New York, St. Louis, Houston and Phoenix. Lambert was named to the 2023 Agency Elite Top 100 list. Lambert is a founding partner of TiiCKER, a shareholder loyalty platform, and an equity partner in minority-owned independent marketing agency 9thWonder. Lambert's Founder and Chairman Jeff Lambert is the global board chair of PROI Worldwide, the world's largest and most diverse partnership of PR firms.

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed