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Pattern Acquires Influencer Marketing Pioneer, Current, To Bolster Its Acceleration Platform

Aug 17, 2022•over 3 years ago

Acquiring Company

Pattern

Acquired Company

Influencer Marketing Pioneer

LehiRetailSoftware

Description

Pattern, the category leader for global ecommerce acceleration, today announced its acquisition of Current—a leading influencer marketing platform.

Company Information

Company

Pattern

Location

Lehi, Utah, United States

About

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 46 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, Walmart.com, Target.com, eBay, Tmall, TikTok Shop, JD, and Mercado Libre.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed