Performance Marketing Agency New Engen Acquires Disruptive And Innovative Partner Marketing Agency, Lt Partners
Acquiring Company
New Engen
Acquired Company
Innovative
Seattle
AustraliaInformation TechnologyAdvertisingMarketingDigital MarketingBrand MarketingContent MarketingDescription
New Engen, a leading performance marketing agency, has acquired LT Partners, a Seattle-based affiliate marketing agency. The deal significantly expands New Engen’s performance offering, to encompass an even broader array of publisher types spanning thousands of partners, including content, coupon, loyalty, influencer, sub affiliate, affinity, toolbar/software, and shopping properties. It also allows New Engen to extend its reach beyond its already deep paid media capabilities to support its clients on performance marketing across earned and owned media. Reflecting its commitment to all integrated practice areas of full-funnel performance marketing, the news follows the company’s acquisition of influencer marketing company, Acorn Influence, in December of 2021.
Quick answer
New Engen is acquiring Innovative and Partner Marketing Agency, announced June 7, 2023. New Engen is based in Seattle, Washington, United States.
- How much did New Engen pay for Innovative?
- The deal value was not disclosed.
- What does New Engen do?
- New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it.
- Where are New Engen and Innovative based?
- New Engen is based in Seattle, Washington, United States. Innovative is based in Australia.
- Who are the decision-makers at New Engen?
- Fundz holds 1 contact at New Engen. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at New Engen, and when
When New Engen changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
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Frequently asked
Who acquired Innovative?
Innovative was acquired by New Engen, based in Seattle. The deal was reported on June 7, 2023. New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. New Engen is privately held and operates in Information Technology.
When did New Engen acquire Innovative?
New Engen's acquisition of Innovative was reported on June 7, 2023. New Engen, a leading performance marketing agency, has acquired LT Partners, a Seattle-based affiliate marketing agency. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Innovative do?
Innovative is the company acquired in this transaction. It is privately held, and is based in Australia.
This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.
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