Marketcast Acquires Phoenix Marketing International To Expand Its Media And Advertising Analytics
Acquiring Company
MarketCast
Acquired Company
Groupe Marketing International (GMI)
Culver City
CanadaAdvertisingMarketingDescription
MarketCast today announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released ads to measuring how ads influence consumer beliefs and behaviors.
Quick answer
MarketCast is acquiring Groupe Marketing International (GMI), announced March 24, 2022. MarketCast is based in Culver City, California, United States.
- How much did MarketCast pay for Groupe Marketing International (GMI)?
- The deal value was not disclosed.
- What does MarketCast do?
- MarketCast research and analytics help marketers maximize the impact of their advertising and unlock the power of Fandom for their brands.
- Where are MarketCast and Groupe Marketing International (GMI) based?
- MarketCast is based in Culver City, California, United States. Groupe Marketing International (GMI) is based in Canada.
- Who are the decision-makers at MarketCast?
- Fundz holds 1 contact at MarketCast. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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Who to call at MarketCast, and when
When MarketCast changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day MarketCast raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at MarketCast, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Groupe Marketing International (GMI)?
Groupe Marketing International (GMI) was acquired by MarketCast, based in Culver City. The deal was reported on March 24, 2022. MarketCast research and analytics help marketers maximize the impact of their advertising and unlock the power of Fandom for their brands. MarketCast is privately held and operates in Advertising.
When did MarketCast acquire Groupe Marketing International (GMI)?
MarketCast's acquisition of Groupe Marketing International (GMI) was reported on March 24, 2022. MarketCast today announced the acquisition of Phoenix Marketing International, a leading research and analytics provider that specializes in advertising measurement. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Groupe Marketing International (GMI) do?
Groupe Marketing International, Inc. (GMI) specializes in customer care and operational support for energy efficiency programs. With extensive experience in the energy sector, GMI enhances the effectiveness of energy initiatives in Québec. It is privately held, and is based in Canada.
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