Impact.Com Acquires Pressboard, Providing Publishers With A Best-In-Class Platform For Branded Content As Digital Advertising Is Deprioritized
Acquiring Company
IMPACT Plus
Acquired Company
ABOUT Pressboard
LondonAdvertisingSocial Media ManagementAdvertisingContent And PublishingMedia And EntertainmentVideoSales And MarketingDescription
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. This acquisition empowers publishers to jumpstart and scale their content partnership opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency, revenue, and further accelerate the growth of the partnership economy.
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Frequently asked
Who acquired ABOUT Pressboard?
ABOUT Pressboard was acquired by IMPACT Plus, based in London. The deal was reported on March 15, 2022. The company has just announced that it has successfully raised €2 million in a seed funding round. IMPACT Plus is privately held and operates in Advertising.
When did IMPACT Plus acquire ABOUT Pressboard?
IMPACT Plus's acquisition of ABOUT Pressboard was reported on March 15, 2022. impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does ABOUT Pressboard do?
Pressboard, the premier analytics and reporting platform for branded content, empowers publishers and media companies to scale their content programs, accurately measure their success and delight their advertisers. It is privately held, operating in Advertising.
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