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Aleph Acquires Majority Stake Of Clever Ads: Furthering Smb Growth & Reach

Feb 08, 2023almost 3 years ago

Acquiring Company

Aleph

Acquired Company

Clever Ads

Digital MarketingAdvertisingSocial Media AdvertisingSocial Media MarketingDigital MarketingAdvertisingSoftware

Description

Aleph Group Inc, a leading global enabler of digital advertising, connecting 21,000+ advertisers across 115+ markets worldwide, has announced their majority acquisition of Clever Ads, a technology platform that automates client acquisition and ad spend management for Meta, Microsoft, Google, TikTok and Twitter. The acquisition will bring together Aleph's extensive global reach with Clever Ads' technology platform development capabilities, providing opportunities for further growth, and deepening relationships with the world's leading digital media players and their advertisers.

Company Information

Company

Aleph

About

Aleph is a leading global enabler of digital advertising, connecting thousands of advertisers in frontier countries with the world's leading digital platforms, and across more than 115+ markets worldwide including Europe, LATAM, MENA, APAC and Africa. The Aleph Group consists of Httpool, IMS, Connect Ads, Ad Dynamo, Genart, Aleph Express, Wise.blue, Social Snack, The Mediam Group and Bangers & Mash. We enable platforms including Twitter, Meta, Snapchat, Google and nearly 35 others to expand into new markets and empower advertisers to take full advantage of platform advertising capabilities. Through these long-lasting partnerships, Aleph creates the opportunity for all to advertise at both a local and global level, without limits. We build and supply proprietary technologies with localized solutions, offering local teams of industry and platform experts, as well as education for digital advertising professionals via Digital Ad Expert, a program that certifies digital advertisers as platform professionals. Aleph further provides cross-border transaction solutions, ensuring seamless payments for 49+ currencies. Together, these solutions widen access to the digital ecosystem and ultimately work towards our purpose, to equalize the global digital ecosystem. For more information please visit: www.alephholding.com or press@alephholding.com

M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed