Aleph Acquires Majority Stake Of Clever Ads: Furthering Smb Growth & Reach
Feb 08, 2023•almost 3 years ago
Acquiring Company
Aleph
Acquired Company
Clever Ads
Digital MarketingAdvertisingSocial Media AdvertisingSocial Media MarketingDigital MarketingAdvertisingSoftware
Description
Aleph Group Inc, a leading global enabler of digital advertising, connecting 21,000+ advertisers across 115+ markets worldwide, has announced their majority acquisition of Clever Ads, a technology platform that automates client acquisition and ad spend management for Meta, Microsoft, Google, TikTok and Twitter. The acquisition will bring together Aleph's extensive global reach with Clever Ads' technology platform development capabilities, providing opportunities for further growth, and deepening relationships with the world's leading digital media players and their advertisers.
M&A Insights
Based on deal dataIntegration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed