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Kindred Group Completes The Acquisition Of Relax Gaming

Oct 01, 2021•about 4 years ago

Acquiring Company

Kindred Group

Acquired Company

Relax Gaming

VallettaSt. Julian'sGambling Facilities and Casinos

Description

Kindred Group announced on 2 July 2021 that it had entered into an agreement to acquire the remaining 66.6 per cent of the outstanding shares in Relax Gaming. Relax Gaming is a market leading B2B iGaming software supplier that designs and develops online casino games, supported by an open distribution platform for third party aggregation as well as proprietary poker and bingo products. Relax Gaming was founded in 2010 and has today c. 240 full-time employees with four main hubs in Malta, Estonia, Sweden and Serbia. Kindred has been invested in Relax Gaming since 2013 and was prior to the transaction the largest owner with 33.4 per cent of the outstanding shares.

Company Information

Company

Kindred Group

Location

Valletta, South Eastern Region, Malta

About

Kindred Group plc. (Kindred) is a gaming company based in Stockholm, Sweden. Kindred offers a wide range of online gaming products, such as casino, poker, and sports betting. The company operates under various brands including Unibet, Maria Casino, 32Red, and iGame. Kindred is listed on Nasdaq Stockholm and holds licenses in various European countries.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed