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Scientific Games Acquires Sideplay Entertainment

Aug 24, 2021over 4 years ago

Acquiring Company

Scientific Games

Acquired Company

Sideplay Entertainment

AtlantaGamingConsulting

Description

Scientific Games Corporation (NASDAQ: SGMS) ("Scientific Games" or the "Company") announced that it has signed an agreement to acquire Sideplay Entertainment ("Sideplay"), a leading digital "eInstant" content studio, to expand Scientific Games' portfolio of iLottery content and accelerate the global market penetration of its iLottery business, subject to final regulatory approval. The combination of Sideplay's innovative portfolio of digital games and agile content distribution technology with Scientific Games' iLottery platforms and digital solutions is expected to increase player engagement and drive further growth of the Company's iLottery solutions in markets around the world.

Company Information

Company

Scientific Games

Location

Atlanta, Georgia, United States

About

Scientific Games is a global leader in retail and digital games, technology, analytics and services that drive profits for government-sponsored lottery and sports betting programs. From enterprise gaming platforms to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We are industry pioneers in instant games, data analytics, retail solutions and iLottery. Built on a foundation of trusted partnerships since 1973, Scientific Games combines relentless innovation, performance and unwavering security to responsibly propel the industry forward.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed