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Collab Acquires Trendpop, Creating A First-Of-Its-Kind Offering To Boost Marketers' Reach On Platforms

PRIVATEFeb 16, 2022

Acquiring Company

Collab

Acquired Company

TRENDPOP

OtherAdvertisingContent And PublishingMedia And EntertainmentData And AnalyticsSales And Marketing

Description

Collab, Inc., a full service creator platform, has acquired Trendpop, the leading third-party short-form video database, with proprietary data and insights that enable brands to maximize the effectiveness of their short-form video campaigns. The announcement was made today by Collab co-CEOs Tyler McFadden and James McFadden, COO Soung Kang and CSO Eric Jacks.

Quick answer

Collab is acquiring TRENDPOP, announced February 16, 2022.

How much did Collab pay for TRENDPOP?
The deal value was not disclosed.
What does Collab do?
Collab Inc. is the leading full service creator platform, building and investing in the technology and services that power the creator economy.

Source: Fundz verified event record.

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Company Information

Company

Collab

About

Collab Inc. is the leading full service creator platform, building and investing in the technology and services that power the creator economy. Creators, content owners, and brands choose Collab for best in class creative and technology solutions, backed by data and insights. Founded by brothers James (Co-CEO), Tyler (Co-CEO) and Will McFadden (CCO), along with industry veteran, Soung Kang (COO.) Collab Inc. owns and operates a variety of businesses across the spectrum of the creator economy including: As of 2022, Trendpop is the latest addition to Collab, an all-in-one platform for marketers, helping brands, agencies and record labels discover creators, find actionable data backed insights for campaign opportunities, track their marketing efforts, and grow their reach on the TikTok platform. Collab Brands, our creative agency, has executed over 600+ campaigns for Fortune 500 companies, with clients including L'Oreal, Nike, Disney, Frito-Lay, ViacomCBS, Royal Caribbean, StockX, Google, Pinterest, TikTok, Linktree and many more. Collab Creators, our talent division, representing over 1,000+ creators, growing their presence and audience across key channels and helping many make the leap from popular to professional. CollabDRM is the leading rights management provider for short form content. As of Q3 2021, Collab has paid its network of creators and rights holder partners more than $200 million. Collab Clips is one of the most comprehensive libraries of licensed viral video content available, with over 200,000 videos and growing. Collab Inc.'s proprietary technologies increase creator earnings and grow creator audiences, deliver exclusive campaigns and tools for brands, and protect and monetize digital content. We're proud to be an official partner with TikTok, YouTube and Meta. SOURCE Collab, Inc.

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Frequently asked

Who acquired TRENDPOP?

TRENDPOP was acquired by Collab. The deal was reported on February 16, 2022. Collab Inc. is the leading full service creator platform, building and investing in the technology and services that power the creator economy. Collab is privately held and operates in Other.

When did Collab acquire TRENDPOP?

Collab's acquisition of TRENDPOP was reported on February 16, 2022. Collab, Inc., a full service creator platform, has acquired Trendpop, the leading third-party short-form video database, with proprietary data and insights that enable brands to maximize the effectiveness of their short-form video campaigns. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does TRENDPOP do?

All-In-One Platform for Marketers on Social Video Platforms It is privately held.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

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