Fundz

Fullbeauty Brands Completes Acquisition Of Disruptive Intimates Brand, Cuup

PRIVATEJul 20, 2023

Acquiring Company

FULLBEAUTY Brands

Acquired Company

CUUP, Inc.

New YorkBurlingtonFashionRetailOtherCommerce and Shopping

Description

FullBeauty Brands, a first mover in inclusive sizing, and proudly inclusive since 1901, today announced that it has acquired CUUP, a U.S.-based digitally native size-inclusive intimates brand that aims to disrupt the category by creating intimates that are made to accentuate consumers’ natural form – and bring confidence, comfort, and stylish support. CUUP also has a special focus on the underserved large bra cup market, with the style and technical expertise to deliver for this hard to fit market.

Quick answer

FULLBEAUTY Brands is acquiring CUUP, Inc., announced July 20, 2023. FULLBEAUTY Brands is based in New York, New York, United States.

Who acquired CUUP, Inc?
FULLBEAUTY Brands agreed to acquire CUUP, Inc. on July 20, 2023.
How much did FULLBEAUTY Brands pay for CUUP, Inc?
The deal value was not disclosed.
What does FULLBEAUTY Brands do?
At FULLBEAUTY Brands, we believe that size is just a number and every number counts.
Where are FULLBEAUTY Brands and CUUP, Inc. based?
FULLBEAUTY Brands is based in New York, New York, United States. CUUP, Inc. is based in Burlington, Vermont, United States.
Who are the decision-makers at FULLBEAUTY Brands?
Fundz holds 1 contact at FULLBEAUTY Brands. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Other recent acquisitions in Fashion and Retail

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

Who to call at FULLBEAUTY Brands, and when

When FULLBEAUTY Brands changes hands, the new owners review vendors, systems and leadership. That is when the door opens.

  • An alert the day FULLBEAUTY Brands raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at FULLBEAUTY Brands, from your own LinkedIn network

Works inside ChatGPT and Claude. Ask who to call at FULLBEAUTY Brands. With Fundz connected, it knows.

Watch Fundz in
See plan options
Trusted byOracleSnowflakeCloudflareLinkedInGoogleSalesforce 4.8/5 on G2

Company Information

Company

FULLBEAUTY Brands

Location

New York, New York, United States

About

At FULLBEAUTY Brands, we believe that size is just a number and every number counts. We believe in embracing who you are, just the way you are. We believe that women and men of every shape and size deserve the total package: fashion, fit, style and comfort. Proprietary brands under the FULLBEAUTY Brands umbrella include Woman Within®, Roaman’s®, ELOQUII®, CUUP®, Dia & Co.® Jessica London®, Ellos®, Swimsuits For All® , KingSize®, Brylane Home® and OneStopPlus®, an online marketplace offering a curated collection of styles from renowned brands – the premier fashion and lifestyle destination for men and women sizes 12+.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment FULLBEAUTY Brands makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

Jim
Likely contact at this company
••••••••@••••••••

See Jim's verified email →

Create an account to reveal verified emails
Predictive Intelligence
Strategic

ML-powered predictions for FULLBEAUTY Brands's next move

Learn about Strategic plan

Frequently asked

Who acquired CUUP, Inc.?

CUUP, Inc. was acquired by FULLBEAUTY Brands, based in New York. The deal was reported on July 20, 2023. At FULLBEAUTY Brands, we believe that size is just a number and every number counts. We believe in embracing who you are, just the way you are. FULLBEAUTY Brands is privately held and operates in Fashion.

When did FULLBEAUTY Brands acquire CUUP, Inc.?

FULLBEAUTY Brands's acquisition of CUUP, Inc. was reported on July 20, 2023. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does CUUP, Inc. do?

CUUP is the direct to consumer brand opening up a conversation for and between women by creating essential bras for women with boobs. It is privately held, operating in Other, and is based in Burlington.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

5 screens from a live account. No signup.

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.