Acquiring Company
e.l.f. Beauty
Acquired Company
Naturium
OaklandE CommerceFashionRetailBeautyLifestyleCosmeticsHealth CareE CommerceBeautyCosmeticsDescription
e.l.f. Beauty (NYSE: ELF) has signed a definitive agreement to acquire Naturium, a fast-growing, high performance skin care brand for $355 million in a combination of cash and stock, furthering its mission to make the best of beauty accessible to every eye, lip, face and skin concern. The deal is expected to double e.l.f. Beauty’s presence in skin care to approximately 18% of retail sales. The transaction, which is subject to customary closing conditions, is expected to close around September 30, 2023.
Quick answer
e.l.f. Beauty is acquiring Naturium, announced August 29, 2023. e.l.f. Beauty is based in Oakland, California, United States.
- How much did e.l.f. Beauty pay for Naturium?
- The deal value was not disclosed.
- What does e.l.f. Beauty do?
- e.l.f. Beauty, Inc. builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility.
- Where are e.l.f. Beauty and Naturium based?
- e.l.f. Beauty is based in Oakland, California, United States.
- Who are the decision-makers at e.l.f. Beauty?
- Fundz holds 4 contacts at e.l.f. Beauty. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
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- Agic Capital Acquires Majority Stake In Pure Trade (July 26, 2023)
Who to call at e.l.f. Beauty, and when
When e.l.f. Beauty changes hands, the new owners review vendors, systems and leadership. That is when the door opens.
- An alert the day e.l.f. Beauty raises, hires an executive or expands, scored against what you sell
- The decision-makers there, with verified emails
- Who you already know at e.l.f. Beauty, from your own LinkedIn network
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Related People
Frequently asked
Who acquired Naturium?
Naturium was acquired by e.l.f. Beauty, based in Oakland. The deal was reported on August 29, 2023. e.l.f. Beauty, Inc. builds brands designed to disrupt industry norms, shape culture and connect communities through positivity, inclusivity and accessibility. e.l.f. Beauty is publicly traded (ELF) and operates in E Commerce.
When did e.l.f. Beauty acquire Naturium?
e.l.f. Beauty's acquisition of Naturium was reported on August 29, 2023. e.l.f. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.
What does Naturium do?
Driven by the belief that high-performance skin care should be and can be clinically-effective, skin compatible and affordable, Naturium was born. It is privately held, operating in Health Care.
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