Demandscience Announces The Strategic Acquisition Of Switzerland-Based Finity Sa

Feb 08, 2022•over 3 years ago

Acquiring Company

DemandScience

Acquired Company

Finity SA

BostonSoftware

Description

DemandScience, a leader in B2B pipeline generation solutions, today announced the opening of its new European headquarters in London, and the acquisition of Finity SA, a Swiss-based provider of AI-driven content creation and aggregation.

Company Information

Company

DemandScience

Location

Boston, Massachusetts, United States

About

DemandScience is redefining how B2B marketers create and progress pipeline by focusing on lead quality, flexibility, and real outcomes—not just lead volume. Unlike traditional providers, we offer a fully consolidated solution, combining content syndication, advertising, web personalization, email, data, event services, content creation, and hands on execution—all under one roof. We own and validate our data using proprietary email verification technology, ensuring accuracy and compliance. With no platform fees and no need for customers to learn complex tech, we deliver ready-to-engage leads and measurable pipeline impact. By removing operational burdens, we make demand generation simpler, scalable, and fully outcome driven.

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Integration timeline

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Tech stack consolidation

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Post-acquisition investment

Companies increase IT spending by 23% on average after acquisitions

Success factor

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