Fundz

K-Beauty Brand Aggregator B2Link Acquires Picky Inc.

PRIVATEJan 03, 2022

Acquiring Company

B2LiNK Corporation

Acquired Company

Picky, Inc.

Consumer GoodsSoftwareConsumer Goods

Description

B2LiNK Corporation, the leading global purveyor of Korean beauty (K-Beauty) brands, and Picky Inc., the digital skincare community app embraced by K-beauty enthusiasts worldwide, today announced that both companies have entered into a formal agreement for B2LiNK Corporation to acquire Picky with an anticipated close by end January 2022. B2LiNK, which has raised $23M since its 2014 founding, is today a significant global player focused on the K-Beauty market. This acquisition enables B2LiNK to bolster its leadership position and global lineup of beauty brands and helps Picky to leverage B2LiNK’s network and resources to further expand its strong community base and global reach.

Quick answer

B2LiNK Corporation is acquiring Picky, Inc., announced January 3, 2022.

Who acquired Picky, Inc?
B2LiNK Corporation agreed to acquire Picky, Inc. on January 3, 2022.
How much did B2LiNK Corporation pay for Picky, Inc?
The deal value was not disclosed.
What does B2LiNK Corporation do?
B2Link is an innovative consumer brand aggregator and global Korean Beauty B2B distribution company providing experience-based sales and marketing consultation.

Source: Fundz verified event record.

Other recent acquisitions in Consumer Goods and Consumer Goods

Deals where the buyer or target shares a sector with this one, within 45 days, from Fundz verified event records.

Who to call at B2LiNK Corporation, and when

When B2LiNK Corporation changes hands, the new owners review vendors, systems and leadership. That is when the door opens.

  • An alert the day B2LiNK Corporation raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at B2LiNK Corporation, from your own LinkedIn network

Works inside ChatGPT and Claude. Ask who to call at B2LiNK Corporation. With Fundz connected, it knows.

Watch Fundz in
See plan options
Trusted byOracleSnowflakeCloudflareLinkedInGoogleSalesforce 4.8/5 on G2

Company Information

Company

B2LiNK Corporation

About

B2Link is an innovative consumer brand aggregator and global Korean Beauty B2B distribution company providing experience-based sales and marketing consultation. The company finds undervalued local brands with proven product market fit, and grooms them into global brands scaling into international markets. Founded in 2014, B2LiNK partners with more than 150 Korean cosmetics brands and 80+ online and offline distribution channels worldwide. B2Link has successfully grown their portfolio into seven brands in total and have surpassed $30M ARR in 2021. Its brand business is growing at a rate of 3x each year, and 90 percent of revenue came from outside the domestic market, with major success in the Southeast Asia region. For more information, visit www.b2link.co.kr.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment B2LiNK Corporation makes an acquisition, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Predictive Intelligence
Strategic

ML-powered predictions for B2LiNK Corporation's next move

Learn about Strategic plan

Frequently asked

Who acquired Picky, Inc.?

Picky, Inc. was acquired by B2LiNK Corporation. The deal was reported on January 3, 2022. B2Link is an innovative consumer brand aggregator and global Korean Beauty B2B distribution company providing experience-based sales and marketing consultation. B2LiNK Corporation is privately held and operates in Consumer Goods.

When did B2LiNK Corporation acquire Picky, Inc.?

B2LiNK Corporation's acquisition of Picky, Inc. was reported on January 3, 2022. Fundz records the date the transaction was first publicly reported, sourced from filings and company announcements.

What does Picky, Inc. do?

Picky is a mobile-first community that enables consumers to discover the best skincare and beauty brands and products that are right for them through extensive user reviews, educational content, and experts’ contributions. It is privately held, operating in Software.

This company was part of an acquisition. Fundz tracks who bought whom, and who to call on both sides.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

5 screens from a live account. No signup.

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.