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Velir Announces Acquisition Of Brooklyn Data Co.; Strengthens Position As Leading Data-Driven Experience Agency

Mar 21, 2023•over 2 years ago

Acquiring Company

Velir

Acquired Company

Brooklyn Data

SomervilleProfessional ServicesBusiness IntelligenceData MiningBig DataSoftwareAnalytics

Description

Velir, a leading data-driven experience agency announced today that it has acquired Brooklyn Data Co. – a full-stack data and analytics consultancy that delivers best-in-class data capabilities to clients such as 3Z Brands, Vetsource, Tomorrow Health, and the American Civil Liberties Union. This acquisition expands Velir's existing data capabilities and bolsters its presence as a leading, national integrated agency creating digital experiences that connect people and elevate brands.

Company Information

Company

Velir

Location

Somerville, Massachusetts, United States

About

Velir is a data-driven digital experience agency that helps mission-driven organizations engage audiences through innovative, personalized digital strategies. By integrating data, strategy, design, and technology, Velir creates experiences that drive measurable results in reach, conversion, engagement, and loyalty. Central to this is Brooklyn Data, Velir's in-house data studio. Brooklyn Data empowers clients by transforming complex datasets into actionable insights that inform digital strategy, optimize experiences, and drive performance. Together, Velir and Brooklyn Data offer a unified approach to data and digital excellence—helping organizations unlock growth, deliver value, and stay ahead in a rapidly evolving landscape.

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M&A Insights

Based on deal data
Integration timeline
70% of M&A integrations take 12-24 months to complete
Tech stack consolidation
83% of merged companies consolidate technology vendors within first year
Post-acquisition investment
Companies increase IT spending by 23% on average after acquisitions
Success factor
M&A deals with strong technology integration plans are 2.5x more likely to succeed